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CRM Marketing Officer

Marketing and Communications

Location:  Stoke campus
Salary:   £29,176 to £33,797 per annum
Tenure:  Full time Fixed-term for 18 months
Release Date:  Thursday 29 April 2021
Closing Date:   Thursday 20 May 2021
Interview Date:   To be confirmed
Reference:  MRC20-10R

Who is Staffordshire University? 

Staffordshire University is an award-winning institution with over 100 years’ experience in delivering excellent higher education. Our main Stoke-on-Trent campus is located in the heart of the UK, with Centres of Excellence located in the towns of Stafford and Shrewsbury.

After a highly successful year in 2019, which included entering THE World University rankings for the first time, securing TEF Gold, and climbing in all the league tables, our University has constantly expanded its physical presence through new and industry-leading building developments and facilities. Looking towards our 2030 strategy, we are now transforming specific business processes to improve the student experience and integrate a wider feeling of inclusion and safety for our on-campus community.

About the role

This is a key role in the Marketing, Recruitment and Communications department, as part of an award-winning Marketing Team that promotes the University’s portfolio of courses. 

Reporting to the CRM Marketing Manager, you will be responsible for delivering quality, on-brand and engaging digital communications at key touchpoints of the new student journey. You will play a key role in driving open event bookings and attendances, giving students the opportunity to meet their future lecturers, peers and see everything the University has to offer. 

You will also be part of the team that prepares the online communications to welcome students for the start of the academic year – delivering cross-channel communications to engage them at the start of their University journey.

The successful candidate will have the opportunity to regularly monitor, analyse and evaluate CRM marketing content engagement. We’re looking for a team member that enjoys challenging the norm and contributing to the evolution of content plans that continue to inform and intrigue their audience. You must have a user-first commitment to marketing and be interested in creating high-performing and personalised communications.

We are looking for someone that is familiar with planning, setting up, delivering and reporting on CRM marketing campaigns. This will involve a strong understanding of multi-channel marketing campaigns, dynamic content and user experience requirements.

The role also has a responsibility to minimise risk of error and non-compliance – so candidates must be familiar with CRM workflows, automation, quality assurance measures and have experience in delivering high quality and engaging CRM marketing for a similar audience.

We are committed to putting the student at the heart of everything we do and meeting a consistently high standard, delivering campaigns to deadline and on-brand. We are looking for someone that has flexibility to work evenings or weekends on occasions, as part of an outstanding team committed to providing compelling events for our prospective students.

We are driven by our values; they underpin everything we do and our colleagues live our values every day. We are daring, curious and proud of our region and people. If you share our values and have the skills to deliver our vision, we want to hear from you

Previous applicants need not apply.

In return for your dedication, we have a competitive benefits package available

  • Competitive incremental rates of Pay
  • Starting from 29 days Annual Leave (depending on job grade) plus 11 days Bank Holiday and Discretionary days
  • Excellent Pension Scheme
  • Access to continued professional and personal development
  • An opportunity to become part of the wider University community
  • Access to an Employee Assistance Programme
  • Discounted Health & Fitness Facilities on site at the Stoke Campus
  • Discounted Travel by Rail or Bus, with the option of season tickets loans
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Further details:

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University. 

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.

To apply, you will be required to complete an online application form and submit a copy of your CV quoting the relevant reference number for the role you are applying for.

Please note: All correspondence at each stage of the process for employment within Staffordshire University will be sent to you via the email address you applied from, please ensure you check your emails regularly. Please check your junk / spam email folders for any further communication from us.


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