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CRM Manager

Marketing & Communications

Location:  Stoke campus
Salary:   £34,189 to £39,609 per annum
Tenure:  Full time Permanent, 1.0 FTE
Release Date:  Friday 11 January 2019
Closing Date:   Friday 18 January 2019
Interview Date:   Wednesday 23 January 2019
Reference:  MC18-01I

Available only to existing employees of Staffordshire University and agency workers currently assigned to this University through an employment agency.

Staffordshire University is looking to hire a CRM Manager that will be responsible for fulfilling the CRM strategy and for the new CRM system. These will support our student recruitment and conversion activity ensuring the University can make the most out of the marketing opportunities it offers. We use a customised version of Microsoft Dynamics 365 which has integrations with other third-party systems such as Dotmailer or Click Dimensions.

As a CRM Manager you will be based in the central Marketing and Communications team reporting to the Head of Marketing and will plan and deliver CRM strategies and campaigns across the University and Schools encouraging student recruitment. You will also ensure the CRM solution and data architecture captures all information at the key touch points and channels in the student recruitment cycle.

You will also work closely and liaise with other departments to ensure the CRM works effectively and oversee all the campaigns facilitating an adequate monitoring of them to ensure maximum profitability. You will also ensure databases are segmented effectively for targeted marketing activity.

The successful candidate will possess a degree with evidence of practical experience with Marketing CRM systems and Marketing Automation Tools such as Dotmailer and will also be conversant in database and campaigns management.  The candidate will also demonstrate experience of project management or working within a project management team with a clear understanding of marketing production and delivery milestones, numeracy skills and budget management.

The closing date for this job opportunity has now passed, and applications are no longer being accepted for this position

Further details:

At the University we celebrate diversity and promote equality and inclusion amongst our staff and students. As such, we welcome applications from all, regardless of personal characteristics or background. We particularly welcome applications from Women and Black and Asian Minority Ethnic candidates as they are under-represented within the University at a senior level.

To apply, you will be required to complete an online application form and submit a copy of your CV quoting the relevant reference number for the role you are applying for.

Please note: All correspondence at each stage of the process for employment within Staffordshire University will be sent to you via the email address you applied from, please ensure you check your emails regularly. Please check your junk / spam email folders for any further communication from us.


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