Head of Marketing Services (Maternity Cover)

About the role 

We are seeking an ambitious, digitally minded Head of Marketing Services to lead our institutional marketing strategy and drive student recruitment, brand growth and market share in an increasingly competitive sector.

This is a senior leadership role with real influence - shaping how we tell our story, how we engage future students, and how we turn insight into impact.

You will lead a multidisciplinary team spanning marketing, CRM, digital engagement and creative services. Together, you’ll deliver high-impact marketing recruitment campaigns, drive digital transformation, and ensure marketing investment delivers measurable return.

You’ll work closely with senior stakeholders across the University, using data, insight and creativity to move prospects from first touch to enrolment - and beyond.

If you have strong leadership skills, an ability to bring bold ideas to life through creative thinking, and a passion for higher education - this is your place of possibility.

Main Responsibilities 

• Developing and delivering institution-wide marketing strategies aligned to University KPIs, brand ambition and recruitment targets
• Leading multi-channel student recruitment campaigns across digital, content, CRM and paid media
• Driving a digital transformation roadmap, improving processes, systems, data usage and ways of working
• Using marketing analytics, insight and ROI modelling to optimise performance and inform investment decisions
• Managing budgets, suppliers, tenders and contracts with strong governance and commercial focus
• Working collaboratively with stakeholders across the University to deliver innovative, insight-led campaigns that drive acquisition and conversion

Contact For Informal Discussion

 If you’re passionate about marketing that drives student recruitment, builds brand impact and delivers measurable results, we’d love to hear from you.

 For an informal discussion for this role, please contact: Dawn Vos, Executive Director of Marketing, Brand and Voice dawn.vos@staffs.ac.uk.