Staffordshire University

Person Specification

Job Title:

Marketing Officer


Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No Selection Criteria Description Essential [E] or
Desirable [D]
by *
1 Possess a degree E A
2 Marketing & PR experience in HE or FE environment E A/I
3 Organisational skills and ability to deliver projects on time, including the ability to organise and prioritise personal workload to precise deadlines E A/I
4 Experience in the creative processes of marketing production from brief creation to final artwork sign-off including digital marketing assets. E A/I
5 Excellent interpersonal and influencing skills with a sound track record of forming positive and successful working relationships and networks E I
6 Proficient and familiar with digital marketing technology and tools especially CMS CRM and content management systems E A/I
7 Excellent written and oral communication skills with the ability to communicate effectively with a range of individuals E A/I
8 Ability to draft clear, persuasive, original copy for digital and press platforms E I
9 A flexible and committed approach to work with the ability to work on own initiative, think creatively and generate new ideas E I
10 Change orientated and pro-active approach to adapt to face pace changing HE environment aligned to multiple priorities whilst successfully meeting deadlines E A/I
11 Analytical skills with proven ability to interpret data and qualitative inputs E A/I
12 Management and supervisory experience within a marketing environment with ability to create effective and committed teams, able to work successfully with others and to build relationships E A/I
13 Numerate with ability to manage campaign budgets E A/I
14 Excellent IT skills including the ability to use MS Office suite (Excel, Word, Powerpoint) and e-mail, CMs E I

* A - Application Form   I - Interview