Person Specification

Job Title:	Marketing Officer
School/Service:	Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No	Selection Criteria Description	Essential [E] or Desirable [D]	Assessed by *
Criteria
1	Possess a degree	E	A
2	Marketing & PR experience in HE or FE environment	E	A/I
3	Organisational skills and ability to deliver projects on time, including the ability to organise and prioritise personal workload to precise deadlines	E	A/I
4	Experience in the creative processes of marketing production from brief creation to final artwork sign-off including digital marketing assets.	E	A/I
5	Excellent interpersonal and influencing skills with a sound track record of forming positive and successful working relationships and networks	E	I
6	Proficient and familiar with digital marketing technology and tools especially CMS CRM and content management systems	E	A/I
7	Excellent written and oral communication skills with the ability to communicate effectively with a range of individuals	E	A/I
8	Ability to draft clear, persuasive, original copy for digital and press platforms	E	I
9	A flexible and committed approach to work with the ability to work on own initiative, think creatively and generate new ideas	E	I
10	Change orientated and pro-active approach to adapt to face pace changing HE environment aligned to multiple priorities whilst successfully meeting deadlines	E	A/I
11	Analytical skills with proven ability to interpret data and qualitative inputs	E	A/I
12	Management and supervisory experience within a marketing environment with ability to create effective and committed teams, able to work successfully with others and to build relationships	E	A/I
13	Numerate with ability to manage campaign budgets	E	A/I
14	Excellent IT skills including the ability to use MS Office suite (Excel, Word, Powerpoint) and e-mail, CMs	E	I

* A - Application Form   I - Interview