Person Specification

Job Title:	Head of Communications
School/Service:	Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No	Selection Criteria Description	Essential [E] or Desirable [D]	Assessed by *
Experience
1	Experience of leading and managing communications within a complex organisation, ideally in HE. Experience of creating and developing high-level Communication strategies including brand platforms	E	A/I
2	Understanding and experience of developing and delivering high level Communication strategies to both internal and external stakeholders	E	A/I
3	Experience of organising and promoting a range of communication events, such as conferences, launches and hospitality	E	A/I
4	Significant experience of successfully leading and motivating staff and teams	E	A/I
5	Significant experience of stakeholder management and development, delivering results aligned to the organisation’s KPIs	E	A/I
6	Significant experience of working directly to senior leadership teams and Chief Executives, providing constructive challenge and delivery of sensitive and confidential initiatives	E	A/I
7	Experience of reporting on communications impact to senior leadership teams, managers and partners	E	A/I
8	Experience of working with political stakeholders and high-level Government policy and public affairs analysis, providing advice and support to the senior leadership team as required	D	A/I
9	Development and delivery of coordinated partnership communications strategies, working with partners across the public, private and third sectors	D	A/I
Knowledge
10	Possessing a strong and established network of national/international contacts within consumer, trade and business environment, with a track record of and identifying appropriate PR opportunities that deliver impact	D	A/I
11	Expertise in digital communications	D	A/I
Skills and Behaviours
12	Excellent written and oral communication skills with the ability to communicate effectively with a range of audiences	E	A/I
13	Numerate with the ability to analyse performance and ROI as well as managing budgets, KPI targets, contracts and tenders with external suppliers	E	A/I
14	Excellent planning and organising ability with demonstrable project management skills and an ability to build effective networks across organisations	E	A/I

* A - Application Form   I - Interview