Staffordshire University

Person Specification

Job Title:

Head of Communications


Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No Selection Criteria Description Essential [E] or
Desirable [D]
by *
1 Experience of leading and managing communications within a complex organisation, ideally in HE. Experience of creating and developing high-level Communication strategies including brand platforms E A/I
2 Understanding and experience of developing and delivering high level Communication strategies to both internal and external stakeholders E A/I
3 Experience of organising and promoting a range of communication events, such as conferences, launches and hospitality E A/I
4 Significant experience of successfully leading and motivating staff and teams E A/I
5 Significant experience of stakeholder management and development, delivering results aligned to the organisation’s KPIs E A/I
6 Significant experience of working directly to senior leadership teams and Chief Executives, providing constructive challenge and delivery of sensitive and confidential initiatives E A/I
7 Experience of reporting on communications impact to senior leadership teams, managers and partners E A/I
8 Experience of working with political stakeholders and high-level Government policy and public affairs analysis, providing advice and support to the senior leadership team as required D A/I
9 Development and delivery of coordinated partnership communications strategies, working with partners across the public, private and third sectors D A/I
10 Possessing a strong and established network of national/international contacts within consumer, trade and business environment, with a track record of and identifying appropriate PR opportunities that deliver impact D A/I
11 Expertise in digital communications D A/I
Skills and Behaviours
12 Excellent written and oral communication skills with the ability to communicate effectively with a range of audiences E A/I
13 Numerate with the ability to analyse performance and ROI as well as managing budgets, KPI targets, contracts and tenders with external suppliers E A/I
14 Excellent planning and organising ability with demonstrable project management skills and an ability to build effective networks across organisations E A/I

* A - Application Form   I - Interview