Staffordshire University

Person Specification

Job Title:

Digital Advertising Officer


Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No Selection Criteria Description Essential [E] or
Desirable [D]
by *
1 Demonstrable ability to manage social media platforms with large audiences E A/I
2 Experience gathering and editing content for social media adverts, paid search adverts and programmatic adverts E A/I
3 Experience setting up paid social advertising using Facebook, Instagram, Twitter, Snapchat and LinkedIn E A
4 Experience using analytics, monitoring and evaluation tools to create insightful reports to inform decision-making E A/I
5 Experience of setting up campaigns in DSPS, and brand safety measures E A/I
6 An understanding of how paid social media content works alongside organic social media content E A/I
7 An understanding of search engine algorithms and paid bidding strategies E A/I
8 An understanding of attribution modelling D A/I
9 An understanding of the Higher Education industry and the audience and how that might translate into audience building on different platforms D I
Skills and Behaviours
10 A proficient user of Microsoft Excel and/or data dashboards E A
11 A proficient user of Google Analytics to gain insight E A
12 Strong communication and writing skills with the ability to be concise with content and align all content to a marketing and communications strategy and tone of voice E A/I
13 Analytical mind to draw insight from data sources E A/I
14 Very good attention to detail E A
15 Effective organisational skills, with the ability to perform well in a fast-paced environment E I

* A - Application Form   I - Interview