Person Specification

Job Title:	Digital Advertising Officer
School/Service:	Marketing and Communications

The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.

No	Selection Criteria Description	Essential [E] or Desirable [D]	Assessed by *
Experience
1	Demonstrable ability to manage social media platforms with large audiences	E	A/I
2	Experience gathering and editing content for social media adverts, paid search adverts and programmatic adverts	E	A/I
3	Experience setting up paid social advertising using Facebook, Instagram, Twitter, Snapchat and LinkedIn	E	A
4	Experience using analytics, monitoring and evaluation tools to create insightful reports to inform decision-making	E	A/I
5	Experience of setting up campaigns in DSPS, and brand safety measures	E	A/I
Knowledge
6	An understanding of how paid social media content works alongside organic social media content	E	A/I
7	An understanding of search engine algorithms and paid bidding strategies	E	A/I
8	An understanding of attribution modelling	D	A/I
9	An understanding of the Higher Education industry and the audience and how that might translate into audience building on different platforms	D	I
Skills and Behaviours
10	A proficient user of Microsoft Excel and/or data dashboards	E	A
11	A proficient user of Google Analytics to gain insight	E	A
12	Strong communication and writing skills with the ability to be concise with content and align all content to a marketing and communications strategy and tone of voice	E	A/I
13	Analytical mind to draw insight from data sources	E	A/I
14	Very good attention to detail	E	A
15	Effective organisational skills, with the ability to perform well in a fast-paced environment	E	I

* A - Application Form   I - Interview