Job Title: |
Digital Advertising Officer |
School/Service: |
Marketing and Communications |
The qualifications, experience, knowledge, skills and behaviours outlined above provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appointment will be made. Please ensure that you provide evidence of how you meet the criteria in your application.
No | Selection Criteria Description | Essential [E] or Desirable [D] |
Assessed by * |
Experience | |||
1 | Demonstrable ability to manage social media platforms with large audiences | E | A/I |
2 | Experience gathering and editing content for social media adverts, paid search adverts and programmatic adverts | E | A/I |
3 | Experience setting up paid social advertising using Facebook, Instagram, Twitter, Snapchat and LinkedIn | E | A |
4 | Experience using analytics, monitoring and evaluation tools to create insightful reports to inform decision-making | E | A/I |
5 | Experience of setting up campaigns in DSPS, and brand safety measures | E | A/I |
Knowledge | |||
6 | An understanding of how paid social media content works alongside organic social media content | E | A/I |
7 | An understanding of search engine algorithms and paid bidding strategies | E | A/I |
8 | An understanding of attribution modelling | D | A/I |
9 | An understanding of the Higher Education industry and the audience and how that might translate into audience building on different platforms | D | I |
Skills and Behaviours | |||
10 | A proficient user of Microsoft Excel and/or data dashboards | E | A |
11 | A proficient user of Google Analytics to gain insight | E | A |
12 | Strong communication and writing skills with the ability to be concise with content and align all content to a marketing and communications strategy and tone of voice | E | A/I |
13 | Analytical mind to draw insight from data sources | E | A/I |
14 | Very good attention to detail | E | A |
15 | Effective organisational skills, with the ability to perform well in a fast-paced environment | E | I |
* A - Application Form I - Interview